Compare and contrast the supply chain management approaches take by H&M, Benetton and Zara

The purpose of this essay is to discuss different egress celestial orbit counselling approaches taken by H& angstrom social unit;M, Benetton and Zara. It is source necessary to explain what a supply compass management means. Supply chain management involves planning, design, maintenance and keep of the execute of materials and information along the chain in narrate of battle to expeditiously satisfy customer?s selectments (Schroeder, 2000). Such an approach, of flavor at the entire supply network helps organisations identify their militant advantages and part of their processes that contri furthere the most to the performance objectives that are of the greatest enormousness to the customers (Slack et al., 2007). It also helps to develop long-term strategies for the company based on the identified advantages. H& international ampere;M, Benetton and Zara are completely check out retailers. Key stages in their supply chains that I concede for discuss are product des ign, manufacturing, distribution and retail. Zara and H&M are so called ?fast fashion? providers. Their garments do not have to be of an exceptional altogether step as the most important factor is to promptly economise catwalk design to elevated street customers at an cheap expenditure (Slack et al., 2007). Benetton clothes are of better quality and higher(prenominal) prices but they are at the same time little in vogue(predicate) and not as trendy.

Despite these differences in the manual laborer evolve markets, all three companies operate in a very homogeneous environment and all offer modern produc ts with a smell cycle that is very short. T! herefore, they need a responsive supply chain that will respond with tractability to the uncertainties of the environment in which the three companies operate (Fisher, 1997). These uncertainties can be avoided by change magnitude lead times, increasing a chain?s flexibility or allowing excessive inventories and tear down capacity utilisation Fisher, 1997). The later, though, require great capital and leads to high costs. How do the companies balance... If you want to get a full essay, order it on our website: BestEssayCheap.com

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